Our Growing Market

Widely dispersed demand is creating new opportunities across public and private sectors of the world’s growing security services market. By capitalizing on the trends and forces that shape our market, Securitas is well positioned to move forward as an industry leader.

A Competitive Marketplace

Securitas operates in a large but highly competitive marketplace. We hold a significant share of the outsourced guarding market in both Europe and North America, which represent 40% and 28% of the world total respectively. We are also making progress in regions like Asia, Latin America, and the Middle East,  where overall long-term growth is expected to be in or near the double digits. In total, Securitas’ current share of the global market stands at 12%.

While Securitas remains at the forefront of a dynamic market, we are not alone. We face well-known competitors with specific divisions that compete directly with Securitas in markets all over the world. On a national level, we deal with local businesses with strong reputations who tend to compete with Securitas in terms of price rather than overall quality. These national competitors may already be market leaders in certain regions.

A Specialized Organization

In a survey conducted by Securitas in late 2008, the most frequently cited driving force was the growing demand for customized services in today’s market. Our response is to lead the way with specialized solutions targeted to growing sub-segments of the guarding market. An example of this is the mobile patrol concept, a win-win solution that adds greater value for our customers while generating higher margins and a larger total market for Securitas.