As a public, listed company we are responsible to our shareholders, and take our efficiency and financial performance very seriously. Accordingly, we prioritize areas, issues and initiatives that yield a positive economic effect.
Prioritizing profitable activities
The more tangible and visible our gains are, the more we prioritize the activity. For example, if we can save money by centralizing uniform purchases, while at the same time controlling the conditions under which they are produced, such an activity will likely receive attention.
One might think that this is a crass view of corporate responsibility, but we see it as aligning responsible business with our reason to exist: putting delivery of efficient security services first at all times.
Profitable and responsible coincides
In our case, being profitable and responsible often coincides. For example, if we launch a service that combines night guarding with minimizing office energy needs (shutting our customer’s equipment off when not used), that benefits our customer in more ways than one. Economically, customers will save money. Environmentally, customers’ impact will be reduced. For us, this represents a profitable service that is in demand.