Securitas security Las Vegas

Opportunity for Growth

Securitas is a leading security services provider with a strong position throughout Europe, North America and Latin America, as well as on growth markets in the Middle East, Asia and Africa.

Market growth

On the whole, the global security services sector employs several million people. Manned guarding is still the most widely used security service globally and remains a cornerstone of Securitas' business. Geographically, regional markets differ significantly in terms of maturity and pace of growth. The demand for security services is closely linked to global economic development as well as social and demographical trends.

The predominately mature security markets North America and Europe has moved from growing 1-2 percent faster than GDP, to grow at the same pace as GDP. Growth rates in emerging markets Latin America, Africa, the Middle East and Asia still tends to outpace GDP. While growth is generally higher in emerging economies, volumes and large contracts are still confined to relatively mature markets.

Key market trends and developments

Technology development is changing the security industry. As better infrastructure continues to improve connectivity between hardware, software, and people, technology is creating growth opportunities everywhere. While developments affect the entire industry, certain markets are more technically mature than others.

Globally, the number of areas requiring professional security is on the rise. At the same time, more operations are experiencing sensitivity to disturbances. The private security market is also given the opportunity to grow as the public sector begins to recognize the potentials from outsourcing security responsibility for work presently performed by the police or other authorities.

However, as the global economic environment demands efficiency, it is becoming increasingly cost conscious. The steadily rising cost of manpower in mature markets, combined with more companies competing for contracts, means that market conditions are challenging.

Read more about opportunities for growth in a challenging market in our Annual Report 2015

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