FIFA World Cup Trophy Tour

The Trophy Tour began its journey in Rio de Janeiro on 12 September 2013, as part of the nine months world tour, the Trophy made a special appearance at the ASDA Eastlands Store in Manchester before returning back to Brazil.

Securitas provided additional security during the event, carrying out a number of risk assessments, consulting with ASDA and Momentum to ensure the appropriate levels of security was in place for the arrival and protection of the Trophy.

Andy Lawson, Regional Loss Prevention Manager ASDA commented, "In my opinion the service provided by Securitas was excellent from inception to the day of the event." It was imperative that Securitas' presence was not overbearing, ensuring all visitors were able to enjoy the experience in a safe, plesant and memorable environment.  Leeanne Brierley, Senior Project Manager at Momentum explained, “Momentum engaged with Securitas to deliver the Coca Cola Trophy Tour appearing at ASDA Eastlands, the only retailer to experience this type of event on the UK tour. Working with Securitas was faultless from planning right through to execution, providing the level of assurance and professional attitude required to deliver a high profile event."

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