Mauro Silva joins Securitas AB as VP Brand & Marketing

Tuesday, September 3, 2019

Securitas today announced the appointment of Mauro Silva as VP of Brand & Marketing. In this newly created role, Mauro will assume responsibility for Securitas’ global brand & marketing strategy, with particular focus on employer branding and digital channel strategy.

"Mauro is a strategic hire for us as we continue to build our position as a leader in Intelligent Services through expanding our brand and marketing ambitions. He brings deep experience in building global brands in a digitised world and will be a terrific asset for our teams around the world. I'm thrilled to have such a talented expert joining our team" says Helena Andreas, SVP, Group Brand and Communications at Securitas AB.

Mauro brings more than 20 years of expertise in branding, marketing and corporate communications to Securitas. Prior to joining Securitas, he was SVP, Group Head of Brand Experience at Nordic Entertainment Group (NENT Group). In this role, he most recently created and launched NENT Group's new corporate brand, values, employer branding and digital communications strategy. Before taking on this role at NENT Group, he was SVP, Group Head Brand and Digital Communications at Modern Times Group (MTG AB). Prior to joining MTG, Mauro held a series of senior brand and communications positions at Ericsson in Latin America, Nordics and Western and Central Europe.

Mauro comments "I feel really privileged to have the opportunity to work with and develop such a powerful brand alongside a team that's committed to transforming the future of the security industry. I am looking forward to grow the company's brand globally and help Securitas become the employer of choice in the industry."

Mauro will assume this position on November 04, 2019.

Information

Helena Andreas, SVP, Group Brand and Communications, Securitas AB
press@securitas.com