The security market and trends
Changing market dynamics impact the future security market, driving new client needs, preferences and delivery methods for security service providers.
There are nine major shits impacting the future market:
- Rising conflict levels
- Disrupted data and technology adoption
- Increasing wealth disparity and higher wage inflation
- Security becomes a higher priority for companies
- More sophisticated buying of end-to-end security solutions
- Shift towards technology and data-led security solutions
- Increased competition from non-traditional security providers
- Accelerated sustainability focus
- Stricter regulation on data and technology use
Macro drivers
Overall demand for security services is growing with few specific drivers impacting the market.
Political
- Higher political volatility and conflicts
Economic
- Higher wage-inflation
- Organized security services in emerging markets
- Higher urbanization
- Shortage of new skilled security officers and cybersecurity professionals
Social
- Increasing criminal activities
- Public law enforcement upgrading to technology-enabled security services
- Increased remote and hybrid working
Technological
- Rising interlinkages between physical and cyber security
- Increasingly sophisticated cyber-attacks and increasing attack surface
Environmental
- Rising interlinkages between physical and cyber security
- Increasingly sophisticated cyber-attacks and increasing attack surface
Legal
- Stringent regulations on data privacy
- Higher demand for private security
- High M&A activity
Client needs
Evolving client needs driving higher growth for an integrated security solutions portfolio and responding to a broader range of physical and non-physical threats.
- Predict
- Anticipate potential threats and vulnerabilities
- Prevent
- Pre-emptive measures to eliminate security risks
- Deter
- Systems to discourage potential attacks, 24/7 monitoring
- Detect
- Predict and identify incidents and breaches
- Delay
- Hinder progress of an attack and its impact
- Respond
- Act quickly in response to a security incident
- Recover
- Bring back normality after a security event
Security market trends
- Technology-driven security
- Use of robots, cloud-based security service models, edge computing for video surveillance, mobile surveillance units, use of drones and anti-drones, body cameras and other wearable technologies, biometric technology
- Data-led applications
- Use of machine learning, AI and predictive analytics, shared security services such as SOC as-a-service
- Security across client value chain
- Supply chain security, zero-trust architecture, IoT security, blockchain in security
- Vertical integration of offerings
- Integrated security services
- Employee experience and productivity
- Optimizing security officer deployment, investments in training and development, virtual security consultations, digital reporting for security officers for higher productivity
- Others
- Regionalization - tailored solutions addressing localized threats, regulatory compliance, cultural understanding etc.
- Shift from reactive to proactive security
- Increased focus on client experience
- Increasing specialization e.g. for a specific industry or client group